RESPONSIBLE CONSUMPTION
BEYOND THE BREW • ALASKA PROUD
1. Our Philosophy
At Midnight Sun, we brew "Bold Beer. Brewed Here." Our creations carry heavy grains, complex spirits barrel characters, and high-gravity profiles. Because our brews are packed with character and carry robust ABV levels, we advocate passionately for mindful, responsible appreciation.
2. High-Gravity Awareness
Many of our award-winning limited and speciality barrel-aged offerings (such as *Arctic Devil* or *Berserker*) carry double-digit ABVs ranging from 10% to 15% or higher.
These are sipping beers designed to be cellared, shared slowly in snifters, and paired with dense culinary spreads. We encourage all fans to check gravity specifications on every package and serve accordingly.
3. Adventure & Safety
We love the Alaskan wilderness. Our canned lineups are lightweight and designed to hike, fish, and camp with you. However, safety in the subarctic is paramount.
Never operate boats, off-road vehicles, snowmobiles, or hiking gear under the influence of alcohol. Plan a designated sober driver for all road trips, Kenai charters, and mountain transfers. Pack it in, pack it out, and keep the frontier pristine.
4. Under-Age Prevention
We strictly support state and federal laws prohibiting the purchase or consumption of alcohol by anyone under 21 years of age. We secure our digital catalog using browser verification states and encourage parents to utilize web filters to prevent underage access to brand resources.
5. Resources & Support
If you or someone you care about is struggling with alcohol abuse or dependency, free, confidential support is available 24/7.
- SAMHSA National Helpline: Call 1-800-662-HELP (4357) for confidential treatment referral and information.
- Alcoholics Anonymous (AA) Alaska: Visit anchorageaa.org to find meetings and support systems within the local community.